Learn AI with Hugo

The useful AI newsletter for founders, business owners, and entrepreneurs

Weekly workflows, tools and honest verdicts that save you hours, cut through the hype, and actually work in a real business.

One email, every Friday. Unsubscribe whenever.

Most newsletters are just straight AI slop

AI slop

  • Spammed into your inbox every single day
  • Formatted so badly it hurts to read
  • Could have been written by ChatGPT in one prompt
  • Written by content farms, not actual people
  • Built for clicks, not for you

Learn AI with Hugo

  • Workflows you can plug in and run the same day
  • Tools I've actually tested, with honest verdicts
  • Simple English, zero jargon, easy to skim
  • Written by an actual human (me), every week
  • One email every Friday, no filler

An honest letter

A sky-blue typewriter with a typed letter in it. TO You, FROM Hugo, RE Why this exists. AI moves stupidly fast — new tools every day, endless updates, and most of it doesn't matter. Keeping up is a full-time job. Lucky for you, it's mine. I spend the week testing tools and breaking things so you don't have to. Every week you get the short version: what's worth your time, how to use it, and what to skip. Less time scrolling, less AI anxiety, and you actually stay ahead. — Hugo

Frequently asked questions

Is it actually free?

Yep. The newsletter is free and stays free. There's no course waiting for you at the end of it.

How often will you email me?

Once a week, every Friday. That's the whole deal — no surprise launches, no "special offers".

I'm not technical. Will I keep up?

That's the entire point. Everything is explained like a mate would over coffee — real examples, zero jargon. If my mum can follow it, you can.

What do you get out of this?

I build my stuff in public, and the newsletter is where I share what I learn along the way. If you like how I think, you'll stick around. That's it.

Can I unsubscribe?

Anytime. One click, at the bottom of every email, no guilt trip.

A handwritten note pinned to the page: Got a question? Ask me anything about AI, tell me what you're building, or just say g'day. I read every reply to the newsletter, and my inbox is open.

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One email, every Friday. Unsubscribe whenever.